The core visual elements system for this design direction is as simple as the holistic identity concept for the brand: When elements come together they create something stronger. This is illustrated with Signature Flagship Fabrics made of simple shapes made special to SB Nation by giving these fabrics perspectives and applications. They represent SB Nation's sports and fan communities and their dynamic and layered perspectives and personalities.
What made this concept successful was our love and admiration of sports and its ability to unite.
SB Nation is the definition of fandom. Every aspect of being a fan is celebrated in the design system. This lends itself to playful colors, tones, images, and patterns that make up the complete spectrum of fans. We get you. We are you. Come FAN with Us.